Public Relations and Marketing Mgr

Posted 3 months ago
Find Jobs Advanced Job Search Public Relations and Marketing Mgr MMARY: Under the direct supervision of the Vice President of Marketing, this position is responsible for overseeing public relations and institutional marketing programs for audience building and revenue generation. This includes developing and implementing a comprehensive PR strategy for all Frost Science programs, events and initiatives. This position is also responsible for overseeing the museum’s social media and strategic advertising strategy. Working closely with the advancement and education departments, the position will work to enhance the museum’s community presence and help to plan, promote and deliver a wide and frequent offering of events to the community. ESSENTIAL Duties and Responsibilities: Work with the marketing team to align communications strategy along a variety of channels Work strategically to increase Frost Science’s profile and visibility on a local, regional, and national level through productive relationships with regional and national publications Communicate clear direction to Frost Science AOR and work closely with them on all initiatives Lead all public relations initiatives and events, including press conferences, media stunts, media tours and desk sides Manage media inquiries including interviews, photo shoots and tours; supply key operational staff with logistical information and data sheets Act as liaison for any and all museum filming and video needs; provide assets to media and museum staff as needed Act as primary contact to South Florida media; as well as a working knowledge of the local media landscape and its ongoing changes Develop compelling story angles and secure placements with key media to garner awareness of upcoming events, programs and Frost Science general awareness Implement PR tracking and metrics system to gather all media coverage (print, online, TV, Radio); ongoing analysis of results Develop and oversee the implementation of the museum’s comprehensive opening media campaign, including innovative press opportunities Draft content for strategic deliverables, including media recap and reports, briefing documents and talking points Assist marketing team with creating and implementing strategies including press, advertising, promotions and social media May supervise volunteers and other support personnel Must adhere to the museum’s policies and procedures Perform other duties as assigned EDUCATION and/or EXPERIENCE Bachelors’ degree in public relations, marketing or related field and at least five (5) years’ experience in a similar role or an equivalent combination of education and experience. Two (2) years’ of supervisory experience or of coordination of work assignments preferred. Knowledge, Skills, and Abilities: Demonstrated success in developing and executing major public relations campaigns Able to speak on behalf of the museum confidently and professionally, representing the museum at key city and community functions Ability to handle multiple projects at one time, meeting all deadlines Adaptability and creativity Excellent interpersonal and negotiating skills Ability to train, direct, supervise, manage and motivate staff Demonstrated excellence in communication, including writing and speaking skills Must be extremely organized and diligent Computer literate, including Microsoft Office Requires exacting attention to detail and excellent customer service whether in person or by other communication, including written and telephone Extensive knowledge of the public relations methodologies for a nonprofit institution or cultural organization preferred Excellence in English language (oral and written) required; preference for bilingual skills (English-Spanish). PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to feel, handle, or operate objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. WORK ENVIRONMENT Work is usually done indoors in a climate-controlled environment and usually quiet. Frost Science – 2 days ago – report job – original job Other jobs

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