Digital marketing Analyst

NCL Corporation

Posted 2 months ago
Digital Marketing Analyst NCL Corporation 1,068 reviews – Miami, FL 33126 Apply On Company Site Save this job Responsible for managing web content and e-merchandising for international markets. Assist with other marketing activities including web analytics, email marketing and digital advertising. POSITION RESPONSIBILITIES: Responsible for the execution of ecommerce merchandising. Create and develop web request briefs, work with Assistant Manager to ensure business and marketing objectives are met. Responsible for QA of international website to ensure customer facing content and merchandising are accurate. Work closely with graphics team, e-commerce, and revenue management to ensure all necessary elements needed for special offers are delivered timely. Assist in developing content strategy in coordination with campaign launches. Recommend content that will engage consumers and generate leads. Update special offers content and terms and conditions on website when necessary using content management system. Liaise with international markets to ensure region specific updates are submitted to project queue and executed. Report, analyze and recommend options to optimize web performance with the goal of increasing engagement, leads and ultimately bookings. Troubleshoot technical issues related to website alongside e-commerce and web operations teams, as required. Source and create web banners to engage customers and are reflective of the Oceania Cruises brand standards. Perform other job related functions as assigned. EDUCATION: Bachelor’s Degree in Business, Marketing or related field of study or any equivalent combination of education and/or experience. EXPERIENCE: 2-3 years’ experience in content management, e-commerce or relevant experience. Proven success driving, measuring and analyzing digital campaigns. Experience with content management systems and a basic understanding of HTML. Solid understanding of site analytics and e-commerce KPIs. Great opportunity to join a growing team and work in a collaborative environment that encourages creativity and innovation. KNOWLEDGE & SKILLS: Superior attention to detail. Project management and ability to effectively prioritize and manage multiple projects with time sensitive deadlines. Excellent verbal and written communication skills. Ability to multi-task in a very fast-paced, demanding environment. Excellent follow up skills. Proficient in Microsoft Word, Excel & PowerPoint, CMS (Drupal/Ektron). Must be willing to train in new platforms. Familiar with basic HTML, Photoshop, and Google Analytics preferred. NCL Corporation – 3 days ago – report job – original job     Digital M

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