Assist with the development, implementation and execution of Corporate Communications strategy to position Norwegian Cruise Line Holding Ltd. favorably with the business and financial media through proactive and reactive media relations, events, media trips, new ship launches and crisis communications. Generate positive publicity for the organization and enhance our reputation.
Write press releases, backgrounders, feature stories, talking points, reactive and policy statements. Manage the development, research and dissemination of same.
Maintain current company history and press materials. Develop specialized press kits and information packets.
Work with Vice President Investor Relations and Corporate Communications to develop story ideas.
Develop and maintain internal financial and business media database. Maintain excellent relationships with key financial and business media as well as consumer and trade press. Respond to press inquiries in a timely manner and act as support for press needs to ensure a comprehensive story.
Assist with annual updates and maintenance of company’s incident communication plan. Assist with statements and positive positioning of company during crisis situations.
Assist with media promotions, including broadcast productions filmed aboard ships, ensuring that company is featured in a positive light. Coordinate all logistics and details to ensure that production has minimal impact on ship’s crew and guests.
Oversee development of tri-branded materials, events, presentations and to ensure one consistent global voice for the Norwegian Cruise Line brand.
Spear the rollout of stewardship report to Global PR team for them to activate message in market, including developing highlights by brand, talking points, PowerPoint presentations and coordinating broader company teach-in.
Manage and continue to develop NCLH Corporate website and Media website.
Prepare executive talking points on various topics as they arise.
Assist with media related events and field inquiries from media as needed.
Update NCLH Global Corporate Communications repository including monthly meeting agenda and materials.
Monitor media coverage and summarize quarterly.
Assist with executive media training.
Assist with fact checking press releases.
Perform other job-related functions as assigned.
EDUCATION: Bachelor’s Degree in Public Relations, Journalism or related field of study; or any equivalent combination of skills and experience.
EXPERIENCE: 5-7 years of experience in public relations and event planning in an agency or corporate setting required; financial and business media relations experience required. Hospitality or cruise line experience preferred.
KNOWLEDGE & SKILLS: Strong interpersonal skills, superior intellect, and an outstanding ability to communicate a must. Outstanding oral and written communication and presentation skills, relationship-building skills in the media community, and the ability to collaborate with the executive team. Experience and knowledge of mass media and its workings. Must be willing to travel to assist with some events domestically and/or internationally. A strong understanding of strategic communication and the media. Proficient with Microsoft Office software. Must be detail oriented and have superior organizational skills. Demonstrable problem-solving skills; strategic and creative thinking. History of effective multi-tasking, expectation setting and escalation of issues where appropriate. Exceptional project management skills with strong attention to detail.