Integrated Marketing Communication
This course provides the student with the necessary knowledge to design a strategic market plan in an integrated way. To this end, it focuses on the importance of a strategic planning process for communication, in a way that allows it to be effective at the time of its execution, regardless of how and when the message is disseminated while maintaining the consistency of the image and perception.
3 Credits | 8 Weeks Course
Social Media Marketing Campaigns
This course will develop the students' ability to effectively and successfully create and implement a social media marketing campaign as well as evaluate and measure its success. the developed skills will be focused on creating, applying and integrating the appropriate social media tools to meet the marketing objectives of the organization. The course will address key elements such as, audience, campaign objectives strategic plan, tactics, tools, and metrics to measure the campaign success.
Requisite COM 203
Social Media Marketing Strategies
This course explores social media strategies facilitated by Internet, digital, and mobile technologies and platforms, and how to integrate them into existing marketing plans; systematically evaluate new technologies and delivery platforms to determine an optimal marketing mix, given objectives and available resources. The purpose of this course is that students gain the ability to plan and execute a cost-effective, strategic marketing program that includes new media integrated with conventional marketing approaches.
Principles of Marketing
This course will introduce students in the fundamental concepts and elements involved in the marketing process: product, price, promotion and distribution as well as planning, research and organization required to implement marketing techniques and strategies. In this course, the managerial, economic, social and legal implication of marketing activities, policies and strategies will be studied.
Multimedia Reporting Capstone
This course has the intend to provide the students with the opportunity to bring closure to the program and apply and integrate the knowledge and skills they have acquired by researching and create multimedia news and feature articles that incorporate hypertext, graphics, photographic, audio and video elements.
Spec Topics in Mass Communication
In this course, the different types of segmentation of information will be studied according to the level of complexity of the subject. The student will learn to identify strategies for appropriately communicating specific subjects. In addition, it will analyze the laws that regulate or not, the transmission of information of specific subjects.
This course will examine the philosophical foundations of ethics that influence the mass communication process. It will discuss professional codes, organizational values, social and ethical problems or dilemmas that arise in the process of the professional exercise of the social communicator.
This course provides students with a vision of human communication as a dynamic, broad, complex, and multidimensional process. Among the topics to be addressed are: the elements of communication, sender, receiver, code, message, channel and context; the different styles of communication, as well as the study of the different theories of communication.
This course examines the methodological foundations that underpin the process of research and writing sports news for radio and television. Students will be able to write featured articles and columns of opinion focused on local, state and national sports.
Requirement COM 304
Mass Communication Research
This course focuses on the concepts, methods of research applied to the specific context of the media. The topics to be studied include qualitative research, content analysis, survey research, quantitative and experimental research. The course explores different ways of collection, analysis and interpretation of data, as well as the tools to make a critical analysis of the results obtained in the research process.
Mass Media and Society
This course focuses on the analysis of problems related to the impact of the mass media in today's society characterized by the accelerated development of information and communication technologies. It analyzes its influence, its role in the creation of trends and patterns as well as the effects of the immediate access to the news in a globalized environment.
This course will allow students to learn about the different methods, techniques and technological resources available to cover news that happen in their immediate context. Also, the student will learn how to use news gathering, direct observation and participant techniques. In addition, it will implement methods of using survey research data and official records.
This course examines the principles, practices, problems and current trends in magazine publishing by analyzing the entire creation and production process of periodical publications. Special emphasis is placed on the layout factors and the importance of the analysis that the target market has on the final product.
The objective of this course is to develop student practical skills in mastery of the different techniques of news editing that will be published or sent to the public in masses. In addition, they will know the appropriate techniques to take care of the form and the content of the news.
Public Relation Writing
The students of this course will learn how to compose, edit and produce multimedia material for different types of audience. In addition, they will know the techniques of drafting of publicity texts, argumentation and analysis, as well as, to value the work of the public relations.
Requisite COM 202
This course provides students with the different feature writing techniques along with the tools for researching and writing journalistic articles for publication in newspapers, magazines, and other media. The course examines research techniques that writers use for gathering information, to develop and organize ideas for feature stories as well as to adapt writing to specific audiences.
The students of this course will know the theoretical foundations used in the exercise of media criticism in the different types of audience. In addition, they will learn to differentiate the fundamentals and techniques of consumer, social and academic sector criticism.
This course provides fundamental knowledge about Media Laws and how they affect the rights and duties of the press, including electronic media. Special attention is given to the First Amendment, the topics of defamation and invasion of privacy, freedom of information, copyright. Legal considerations in reporting on judicial and governmental activities are also discussed.
The students of this course will know the information technologies used for the creation of publications in digital media. In addition, they will know the techniques that can be applied for the design of interactive advertising content, recognize the applications used today and specialized software in the advertising area.
This course provides students the tools and marketing techniques for persuasive writing. The objective of this writing is to create messages for various media, including print, broadcast, direct mail, and new media, that induce the recipient of the message to take a determined action, by using psychological resources.
Advertising Media Planning
The purpose of this course is to provide students with theoreticalpractical learning experiences that allow them to develop a media plan through the design of objectives, strategy planning, use of print media, audiovisual and social media.
Writing for Media
This course facilitates students the acquisition of the skills needed to write correctly and prepare original texts for the media. It also provides the knowledge of the different discursive communication strategies in the field of Journalism, Audiovisual Communication, Digital Communication, Advertising and Institutional Communication.
Social Media and Strategic Communication
This course provides students with theoretical foundations of the process of evolution of mass communication, the different communication models, strategies implemented and technological innovations that impact in the advertising and public relations.
Principles of Strategic Public Relation and Integrated Communication
This course empowers students to develop strategic public relations plans that allow the building of links between organizations and their audiences. To do this, it facilitates the theoretical knowledge of Public Relations as a strategic discipline, forming a social communicator specialized in the design of public relations actions programs that knows the process of Advertising and has the capacity to conceptualize and create persuasive messages.
Requisite COM 102
Principles of Advertising
The objective of this course is to facilitate the learn the theoretical foundations that support current advertising practices, their economic impact on global markets, current and future trends as a result of globalization and the development of information technologies.
Introduction to Mass Communication
This is a course that provides information on the fundamentals, main theories and structures of mass communication media, as well as on professional careers in the media
Using information effectively in Mass Communication
This course facilitates students the learning of techniques used today to be effective when to convey a message through the mass media. The student will learn to identify and analyze the context, the situation and its interlocutor, with the purpose to practice the style of communication and attitude that best adapt to the achievement of its objectives.
Ethics and Social Responsibility
This course provides a current perspective on the ethical behavior of organizations and how they intervene the immediate reality through the development of proposals based on principles of social responsibility. This knowledge provides the tools to intervene positively and consciously in individuals, organizations and the community both locally and globally
Quantitative Business Research
This course provides students methodological knowledge to conduct business research applied through the use of descriptive and inferential statistics. Students will learn to analyze the information obtained in a research work, in order to make decisions and interpret statistical results in business.
Requisite STA 340.
The course provides students with the opportunity to integrate and apply learning from their professional programs of study in a comprehensive manner. Students will also assess the impact of their educational experiences on their ethical perspectives and critical thinking skills. Students will reflect on and evaluate their personal and professional growth, the benefits of lifelong learning, and the impact of these elements on their future.
The course is intended to provide the students with a modern and pragmatic approach that will guide the formulation and implementation of corporate, business, and functional strategies. It emphasizes the importance of the permanent analysis of the external and internal factors that have an impact on the operations of the company and with the future of the current decisions in the framework of the strategic management. It covers a number of important management topics, including the context of strategy, leadership, managerial uses of structure and design, and performance.
Global Business Strategies
The students of this course will learn to perform a comprehensive analysis of the global business system and how to develop strategic plans that allow them to implement international trade management and invest in different types of markets. They will also learn to identify the legal and cultural foundations that influence the exercise of multinational companies and future trends.
Requisite MAN 301
This course provides the basic elements of project management. The aspects to be developed include planning techniques, monitoring, control and evaluation of the project, as well as the selection of the staff and computer tools available for project management. It includes the themes of the life cycles of the project and the environment in which it is developed.
Requisite MAN 319
Administration and Supervision
In this course students learn to identify the methods, phases and techniques of the process of administrative supervision. They will also know the importance of working as a team, exercising positive leadership and effective communication in order to achieve administrative supervision aimed at innovation and constant learning.
Requisite MAN 330
Integrated Business Topics
This course provides students with learning experiences that allow them to strategically analyze the administrative structure of similar businesses to identify best practices and implement them in their business model. In this sense, students can develop skills that allow them to define organizational objectives, development policies, strategic plans, resource allocation, process evaluation and strategic innovation to be competitive and sustainable over time.
Human Resources Management
This course deals with the management of human resources as a set of organizational processes aimed at maximizing both the performance of the organization and the satisfaction of its members. Specifically, it addresses the recruitment and selection of employees taking into account the psychosocial nature of the process, which includes job analysis and the identification of competencies, recruitment of candidates, evaluation and decisionmaking. The course also addresses the issue of performance evaluation and the training of personnel as tools to improve their skills.
This course provides students with the theoretical and practical fundamentals of the change management process in a planned and systematic manner, considering employees' attitudes, beliefs and values. This knowledge allows them to identify strategies for the creation and implementation of formation programs for employees, in order to develop their talent and be more competitive assuming the change process as a business opportunity.
This course facilitates in the students the knowledge related to the Operations Management in attention to the processes that comprise it and the results obtained, supported by a practical theoretical methodology that allows them to implement it in real business environments. The course is based on identifying operations strategies, process flow, optimization of the value chain, quality of service, process improvement and project management with low impact of environmental impact.
Requisite MAN 317
Principles of Management
This course provides students with the fundamentals of business both with a theoretical and practical point of view. The course emphasizes the importance of the elaboration of the business plan and provide the information that allows the professional to analyze the markets, identify business opportunities as well as the variables of businesses in a framework of globalization considered the social responsibility of businesses in current times.
The students of this course will deepen the knowledge of theories that support philosophical, ethical and moral principles and their impact on organizational behavior, how to face ethical problems and act accordingly. In addition, they will be able to identify and evaluate the set of values, norms, codes and principles that shape the behavior of people in the organization and their impact on the process of generating an optimal work environment, making decisions, solving problems and interacting with their clients and the sociocultural context.
This course will enable students for understanding how personality and perception influence behavior in organizations as well as how apply this knowledge in effective work design to enhancing work performance in organizations. The topics to be studied include theories and concepts of decision making and problem solving, motivation and leadership, goal setting, feedback, and conflict management, to develop strategies for improving work performance, organizational communication and effective teamwork.
This course provides students with the opportunity to broaden their knowledge in management theories that support quality principles, as well as their impact on the organization, management, control and evaluation processes according to current trends. The students of this course will develop practical skills to design management planning considering the processes, available resources, organizational structure and standards worldwide.
The purpose of this course is to facilitate students the knowledge about international financial system, including management of international operations, international marketing, trade, and international accounting. Among other topics studied in this course are the economic theories that support the international business operations, business strategies and alliances, as well as globalization, country differences, foreign exchange market, exporting, importing and countertrade.
Management Information Systems
This course provides the student with a vision of the strategic role of information in a modern organization. For this, the concept of management information system is defined and an analysis of its components, resources and activities is made. The student acquires skills in the use and harnessing of different management information systems for decision making, planning, organization, management and control. The different types of management systems, including knowledge management, are presented, and case studies of small business applications are carried out.
Requisite CAP 330
Finance for Business
This course provides the student with a knowledge of the financial management process of business, the behavior of financial markets and the tools, techniques and methodologies currently used for decision making. In this sense, the knowledge of the types of financial planning, working capital management, capital budgeting, long-term financing and international finance is deepened.
Requisite ACG 001
This course is designed to prepare students on the use and application of fundamental concepts of managerial finance and on decision making for a business from a corporate finance point of view. The course focuses on financial management, financial statements analysis and the time value of money. Among other topics studied during this class are debt valuation, interest’s rates, capital market theory, asset pricing, long term financing, working capital management, financial policies and capital budgeting techniques.
Requisite ACG 002
This course provides students with the theoretical aspects and tools necessary to perform the analysis, evaluation and application of strategies in the management of the costs involved in the direction of the company's operations. Topics to be addressed include evaluating and implementing effective cost control strategies, comprehensive management of company costs, effective tracking of production costs and services. Likewise, the student will learn how to use cost analysis as a tool for making business decisions.
Principles of Microeconomics
This course provides students with the basic theories, concepts, terminology, and uses of microeconomics. Students learn practical applications for microeconomics in their personal and professional lives through assimilation of fundamental concepts and analysis of actual economic events.
Requisite ECO 360
Principles of Macroeconomics
This course focuses on the understanding of macroeconomic phenomena, their causes, their effects and the economic policymaking alternatives embedded in the phenomenon of globalization. The topics to be developed include the definition of the main macroeconomic magnitudes and their measurement, in addition to the concepts of aggregate expenditure, asset market, macroeconomic equilibrium and the labor market.
Computer Applications and Systems
This course provides an overview of Business Information Systems. Students learn to apply Microsoft® Office tools including word processing, spreadsheet, database, and presentation software to accomplish business objectives. Other topics include uses of application software and the Internet for effective problem solving, exploration of relevant emerging technologies, and how information is used across different industries.
This course introduces students to business and its legal environment. Among the topics of the course are the review of the U.S. legal system, common law, organizational structures, and the regulatory environment pertinent to business, as labor law and international law. The course also provides information about some legal papers and entities, such as, contracts, business associations as agencies, partnerships and corporations, wills, estates, and trusts.
Accounting Information Systems
This course provides the student with the tools to know and use the most common Computerized Systems in Accounting. The aspects developed in the course are: the type of information that is stored, the forms of compilation and the reports produced by these systems, as well as the interrelation between the different systems. Similarly, practical activities are carried out and emphasis is placed on the use of technology and advances in resources available on the Internet or for working the cloud.
Principles of Accounting
In this introductory course, the students will be acquainted with and the basic concepts and procedures to record, understand and review financial transactions. The topics that will be studied include financial statements, information system, accrual accounting, sales and receivables, liabilities payrolls, investments, and operating assets.
This course includes the following topics: Data, absolute and relative frequency and Graphic representations. Measures of central tendency, measures of position and dispersion. Linear correlation. Elements of inferential statistics. Parameter estimation and hypothesis testing. Use of computing tools to address statistics problems.
This course allows the student to develop verbal and corporal communication skills that are used in the professional context in which they develop. Students will learn how to master techniques for improving speech, posture when speaking, projecting a professional body image and expressing their ideas with clarity and eloquence.
The purpose of this course is allowing students to understand their role in society and making them capable of interpreting the social behavior. This course provides students with a basic understanding of how the society and working groups function.
This course focuses on the study of human behavior and the factors that influence it, as well as the cognitive, affective and personality aspects that make it up. The knowledge acquired by students will provide them with a holistic view of human being and the fundamentals for understanding the foundations of the behavioral sciences.
This course helps students develop strategies for “learning to think” and “thinking for learning”, using a variety of methods and resources to question their thoughts and their ways of expression, the intention behind what they say, it’s meaning, and its relationship to their beliefs. Students develop an ideological framework for assessing whether they have a solid and legitimate foundation for such thought and expressions.
College Math II
This course includes the following topics: systems of equations and inequalities; matrix approach to solving linear equations systems, determinants and Cramer's rule; conic sections; sequences and mathematical induction.
Requisite MAC 105
College Math I
This course includes the following topics: algebraic equations and inequalities; the concept of function and its related topics; It emphasizes the characteristics of polynomial, rational, exponential and logarithmic functions, their properties and graphs. Absolute value and radical functions. Composite and inverse functions.