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TO BEGIN ON

JUNE 19

JUNE 26

NEXT SESSION BEGINS MAY 01.

Call +1 (844) 744-8723 for full schedule and details. Some program start times may vary.

Overview

Program Description

Mass communications is the transmission of information to large numbers of people through the mass media. Mass media includes newspapers, magazines, television, radio, film, websites, and any technology that allows for the dissemination of information to the public. Within the mass media are channels or vehicles of mass communication. These channels include news reports, books, movies, television programs, music videos, advertisements, and articles in magazines and newspapers and on websites.

The Mass Communication program is designed to provide students with a thorough understanding of the electronic media from both theoretical and practical perspectives. The curriculum prepares students for careers in Mass Communication and/or graduate studies in electronic media and communication.

How you will learn

This program prepares students to apply the concepts of social and legal regulations regarding to the use of communicative materials. You will also be able to rate the industry tools and most common techniques to mass communication in order to use of them efficiently.

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Application Fee

US $100.00 (One time only).
Apply Now
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Program Credit Hours

120 credit hours (Total).
Get More Information
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Total per Semester

US $3,000.00
(Full-Time Enrollment)
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Total per Credit Hours

US $3,000.00 / 12 Credits
=US $250.00

Courses

What you’ll learn

URBE University’s BBA Program develops strategic business leaders by offering superior, ample education in several business disciplines. Additionally, the BBA Program assimilates theory and practice by choosing faculty members who are leaders in their community and professionals in their field with professional experience and academic achievement.

GENERAL EDUCATION84 CREDIT HOURS
Art History
ARH 250		3
College Composition I
ENC 120		3
College Composition II
ENC 121		3
Environmental Science
ENV 301		3
World Geography
GEO 300		3
College Math I
MAC 105		3
College Math II
MAC 114		3
Critical Thinking
PHI 410		3
Psychology
PSY 201		3
Sociology
SOC 201		3
Oral Communication
SPC 360		3
Applied Statistics
STA 340		3
CORE COURSES36 CREDIT HOURS
Using information effectively in Mass Communication
COM 100		3
Introduction to Mass Communication
COM 102		3
Principles of Advertising
COM 103		3
Principles of Strategic Public Relation and Integrated Communication
COM 104		3
Social Media and Strategic Communication
COM 105		3
Writing for Media
COM 202		3
Advertising Media Planning
COM 203		3
Advertising Copywriting
COM 204		3
Digital Publishing
COM 301		3
Media Law
COM 302		3
Media Criticism
COM 303		3
Feature Writing
COM 304		3
Public Relation Writing
COM 305		3
News Editing
COM 306		3
Magazine Publishing
COM 307		3
News Reporting
COM 402		3
Mass Media and Society
COM 403		3
Mass Communication Research
COM 404		3
Sports Writing
COM 406		3
Communication Process
COM 409		3
Media Ethics
COM 410		3
Spec Topics in Mass Communication
COM 411		3
Multimedia Reporting Capstone
COM 412		3
Principles of Marketing
MAR 201		3
Social Media Marketing Strategies
MAR 301		3
Social Media Marketing Campaigns
MAR 302		3
Integrated Marketing Communication
MAR 401		3
Strategic Management
MAN 440		3

Careers & Outcomes

Job opportunities

According to the Bureau of Labor Statistics, the job growth for general and operations managers is projected to be 9 percent between 2016 and 2026. An BMCM can help prepare you to be a:

  • Communications Director
  • Marketing Specialist
  • Public Relations (PR) Manager
  • Social Media Manager

Networking opportunities

Take advantage to the powerful networking tools through our URBE career services platform. You can get personal career coaching, search and apply for jobs, or make your resumé visible to employers.

9% Increment

Projected Job Growth

According to Bureau of Labor Statistics (2016-2026).
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What makes us different?

When you choose our BBA program, you will be able to:

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Specialize your Degree

The BMCM features a certificate options, which gives you the ability to specialize your degree program.
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On your own schedule

Designed to fit into the lives of busy working adults, our BBA program can be completed in short, manageable 8-week courses.
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Face to Face Classes

You can have a better interaction with your instructors, meet your peers and acccess to on-campus resources.

Apply by June 19. for a Merit Scholarship

GRADUATE AND UNDERGRAD STUDENTS ARE WELCOME TO APPLY

UNDERGRAD PROGRAMS - BACHELOR'S

Dr. Rafael Belloso Chacín Merit Scholarship.
 

GRADUATE PROGRAMS - MASTER'S

Dr. Oscar Belloso Medina Merit Scholarship.
 

Get half tuition paid by the university.

UP TO 60 CREDITS

UP TO $3000 SCHOLARSHIP

Pay for 3 classes and get the 4th one free.

EDE 640

Instructional Design and Technology Capstone

The practice and implementation of the theories analyzed in any developmental process is the most significant evidence of the learning outcomes and the competencies developed at the end of the development of a program. EDE 640 Capstone Instructional Design and Technology Capstone is a course in which the students will put into practice the knowledge, skills, and skills acquired in the development of the previous classes. They will have the opportunity to integrate into a digital education project pedagogical, didactical and technological approaches in training needs, management, design, qualification, evaluation.

3 Credits | 8 Weeks Course

EDE 510

Design of Online Collaborative Learning

The field of education is rapidly becoming a dynamic opportunity for interactive instruction. As emerging technologies, theories, and procedures arise, educators are embracing more systematic techniques that encourage interaction in the classroom and workplace. In EDE 510 Design of Online Collaborative Learning, you’ll learn major systematic concepts that you can use in your instructional design models for inspiring interactive education.

3 Credits | 8 Weeks Course

EDE 509

Tests and Measurement

Inspire independent learners and critical thinkers by understanding how students learn. Discover the variety of factors that affect learning, from personality traits to environmental settings, to maximize and individualize the way instructional material is presented. EDE 509 Tests and Measurement explores motivation theories and the principles relevant to Instructional Design so you can reach a diverse group of students and evaluate the effectiveness of your chosen methods.

3 Credits | 8 Weeks Course

EDE 507

Game-Based Learning

Instructional professionals are starting to recognize the potential of computer and video games as learning tools. As this is a relatively new area of research, much remains to be learned about how to design them for the most effective outcomes. In this course, you will study learning, instructional design and game theories; explore educational video games firsthand; and apply your knowledge in a game design project.

3 Credits | 8 Weeks Course

EDE 504

Designing Future Learning Environments

The need to design outstanding e-learning experiences continually increases with the ever-growing demand for online learning. Digital tools expand the roles of traditional instruction and provide new and exciting learning opportunities to students. In EDE 504 Designing Future Learning Environments, students will learn the keys to effective e-learning and develop their own e-learning prototype. This course examines how the design and development of instruction are impacted using a computer as a delivery system. A primary focus is on effective learning design strategies for computer-mediated instruction. Students will identify and apply effective design with an emphasis on project management, planning, and implementation issues. Education or training materials will be developed using appropriate authoring tools as determined by the instructional context. Students will design an original lesson or unit of instruction for Web-based delivery in your discipline, and will design, implement, and evaluate an online lesson or unit with team members.

3 Credits | 8 Weeks Course

EDE 503

Instructional Design in Global Context

Designing instructional projects can be a complicated process that involves multiple steps and stakeholders. Project management can help define, coordinate and guide a project to completion within a specified time period and budget. In EDE 503 Instructional Design in Global Context, you will learn to translate project management standards, procedures and tasks to the instructional design environment according to the needs of the specific project. This course focuses on the application of project management ideas, concepts, and strategies in instructional design settings. Students will be asked to consider the relationship between instructional design and project management, tools that can assist with managing instructional design projects, and factors influencing the instructional design project management process.

3 Credits | 8 Weeks Course

MBA 679

Chain Logistics Strategy

Supply Chain Logistics Strategy provides active-learning opportunities for students to evaluate current strategic issues in managing logistics and transportation throughout consumer and industrial supply chains. Today's supply chains require managers to be skilled in evaluating complex business logistics situations and in making decisions that have immediate and long-term corporate implications. The real-world and live case-based materials are designed to help students develop high-level analytical and decision-making skills pertaining to the many logistics operations that influence the service levels and capabilities of domestic and global supply chains.

3 Credits | 8 Weeks Course

MBA 678

Logistics Systems and Analytics

Students will learn to make improved business logistics and supply chain management decisions through the practical application of multiple analytical techniques used by managers in the field. Emphasis is placed on supply chain network analysis and design, inventory analysis and decision making, equipment and resource management, information management systems for analyzing and executing logistics decisions, and process management improvements to reduce total logistics cost and improve logistics service.

3 Credits | 8 Weeks Course

MBA 677

Global Logistics Management

This course explores logistics and supply chain operations from a global perspective. Course material and experiences will focus on import and export processes, port and logistics facility operations, raw material and finished goods movement across borders, and equipment and technology for global logistics.

3 Credits | 8 Weeks Course

MBA 675

Critical Thinking for Managers

The ability to think critically and creatively, in order evaluate opportunity, manage risk, and learn from outcomes is integral to sustaining success. The themes of critical thinking and entrepreneurial mindset are threads within the curriculum that will help you develop a career advantage.

3 Credits | 8 Weeks Course

MBA 674

Organizational Change

This course investigates strategies and skills for influencing individuals and groups for organizational effectiveness. Students will learn leadership models and skills that can be used in a diverse and global environment. Attention will be given to important leadership issues in the 21st century such as ethics, change, and innovation. Students will have the opportunity to assess their own skill sets and consider development plans for enhancing those skills sets.

3 Credits | 8 Weeks Course

MBA 673

Managing Human Capital

Students will gain a working knowledge of planning, organizing, and managing human resource systems; and will gain hands-on abilities to design, direct, and assess human resource systems in enhancing relationships with internal and external customers, leading to organizational effectiveness.

3 Credits | 8 Weeks Course

MBA 661

Financial Banking Management

This course delves into the structure, management and practices of investment banking (IB)— from larger more universal players to boutique operations. It covers the business activities of mergers and acquisitions, financing and investment; and, the creation of value through financial advisory services.

3 Credits | 8 Weeks Course

MBA 660

Financial Markets and Institutions

This course will provide students with an introduction to financial markets and an evaluation of the institutions, instruments and participants involved in the industry. The mainstream markets to be evaluated include the equity, money, bond, futures, options and exchange rate markets. The subject systematically reviews each of the mainstream financial markets and investigates the various institutional participants and the different types of financial instruments offered.

3 Credits | 8 Weeks Course

MBA 659

Managerial Finance

The responsibilities, concerns, and methods of analysis employed by corporate financial managers, and the role of financial markets and institutions in the modern economy. Topics of study include capital structure, dividend policy, asset evaluation, capital budgeting, risk analysis, and portfolio theory.

3 Credits | 8 Weeks Course

MBA 664

Healthcare Law

This course explores the legal, policy and ethical issues encountered by health care professionals in the continuously evolving health care system. Topics will include government regulation of health care providers, patient consent to and refusal of treatment, human reproduction issues, privacy and confidentiality, tax-exemption, antitrust, fraud and abuse, mental health issues and health information management. Students will gain the ability to analyze legal and ethical health care resources by engaging in interactive discussions and informative research.

3 Credits | 8 Weeks Course

MBA 663

Human Resources in Health Care

This course provides a foundation of knowledge and skills applicable to the current issues in Human Resources Management with a focus on healthcare. Students will be exposed to key laws, issues and concepts related to HR management. The course uses a combination of informative lectures, executive team exercises, group presentations, classroom discussions, and case study analyses to provide students with the tools and insight needed to explore a variety of human resource management issues in healthcare.

3 Credits | 8 Weeks Course

MBA 662

Health Services Administration

This course provides a foundation in Health Services Administration. The course introduces the student to the structure and functions of the U.S. Health Care System. The health care system in the community and its environment are examined to determine how they impact Health Services Administration. Topics to be covered include: overview of the U.S. Health Care System (private and public sectors), interface between Public Health and U.S. Health Care System, various health care delivery structures, health care workforce, health care resources, types of health services, financing of health services and health care coverage, meeting the health care needs of special populations, and critical issues in health services.

3 Credits | 8 Weeks Course

MBA 656

Financial Accounting

This course provides students with an introduction to financial and managerial accounting. Topics covered include financial statements, financial analysis of those statements, cost accounting, and accounting’s role in managerial decision-making.

3 Credits | 8 Weeks Course

MBA 657

Corporate Income Tax

Federal income taxation of corporations and their shareholders with emphasis on the formation of the corporation, capital structure, operational alternatives, distributions, partial and complete liquidations, personal holding companies, and the accumulated earnings tax. Formation, operation, and liquidation of S-corporations are also covered.

3 Credits | 8 Weeks Course

MBA 655

Advanced Auditing

This course builds on the knowledge base from Introductory Auditing, to provide students with an in-depth understanding of professional standards, the audit process, advanced auditing techniques, and the auditor’s role in ensuring that publicly issued financial statements are fairly presented. Students will apply auditing procedures to financial statement transaction cycles and conduct audit sampling and testing techniques using specialized data analysis software. The course will also cover advanced topics concerning complex auditing judgments, and the use of audit software tools.

3 Credits | 8 Weeks Course

MBA 671

Information System Quality and Control

A comprehensive coverage of modern quality control techniques to include the design of statistical process control systems, acceptance sampling, and process improvement.

3 Credits | 8 Weeks Course

MBA 670

Cybersecurity

This course introduces students to the interdisciplinary field of cybersecurity by discussing the evolution of information security into cybersecurity, cybersecurity theory, and the relationship of cybersecurity to nations, businesses, society, and people.

3 Credits | 8 Weeks Course

MBA 669

Legal Aspects of Cybersecurity

The ability to secure information within a modern enterprise—large or small—is a growing challenge. Threats to information security are global, persistent, and increasingly sophisticated. Long gone are the days when managers could hope to secure the enterprise through ad hoc means.

3 Credits | 8 Weeks Course

MBA 667

Recruitment and Selection

Employees are commonly recognized as an organization’s most valuable resource. Thus, effectively staffing an organization is one of the most critical managerial responsibilities. This course examines best practices, current trends, legal issues, and research on effective recruitment and selection of human capital so that students may learn how to establish and effectively manage staffing systems.

3 Credits | 8 Weeks Course

MBA 666

Compensation and Benefits

Establishing and maintaining an organization’s pay structure and benefits packages are the principal responsibilities of a compensation and benefits manager. This course will deliver the specialized knowledge and skills in the field which you need to develop compensation and benefits programs effectively.

3 Credits | 8 Weeks Course

MBA 665

Performance Management

Compensation and benefits play an important role in attracting, motivating, and retaining employees. This course examines how to establish and manage effective compensation and benefits systems that support the organization’s strategic direction while also meeting employee needs and complying with legal requirements.

3 Credits | 8 Weeks Course

MBA 645

Business Law

This course examines the formulation, interpretation, and application of law to business. It incorporates the study of ethical issues that arise in contemporary business settings, including professional conduct and corporate social responsibility. This course covers major areas of legal regulation to which businesses are subject, including tort liability, contract law, partnership and corporate law, employment and labor law, intellectual property law, environmental regulation and sustainability, and financial regulation. Emphasis is placed on active, experiential application of legal reasoning and analysis and on the global and comparative dimensions of legal and ethical issues.

3 Credits | 8 Weeks Course

MBA 699

Capstone Project

Candidates for completion of the MBA degree will complete project demonstrating their conceptual, analytical, research, and practical management skills achieved through the courses in the program. The project, called a capstone because it represents a crowning achievement much as a capstone does in architecture, is a 3-credit, one-term requirement that is completed at the end of the program. It is a closely supervised experience resulting in a paper that demonstrates student’s ability to synthesize and utilize the skills and knowledge they have gained throughout the MBA program. This consists of 45 direct hours of faculty/group consultation and 90 hours of outside student’s preparation.

3 Credits | 8 Weeks Course

MBA 650

Finance

The primary objective is to provide the framework, concepts, and tools for analyzing financial decisions based on fundamental principles of modern financial theory.

3 Credits | 8 Weeks Course

MBA 640

Production and Operations Management

Production and Operations Management is concerned with the management of resources and activities that produce and deliver goods and services for customers. Efficient and effective operations can provide an organization with major competitive advantages since the ability to respond to customer and market requirements quickly, at a low cost, and with high quality, is vital to attaining profitability and growth through increased market share. As competition becomes fiercer in an increasingly open and global marketplace, a company's survival and growth become greatly contingent on its ability to run its operations efficiently and to exploit its resources productively.

3 Credits | 8 Weeks Course

MBA 635

Economics of Organizational Architecture and Strategy 

To develop an economics-oriented framework that facilitates the identification and analysis of business problems, and the development and implementation of solutions to those problems. The tools of the course apply to economy-wide problems, industry-wide problems, firm and organization specific problems and individual decision-making. You should expect to leave the course, not with a set of "cookbook" solutions to problems, but with a set of new, powerful ways of thinking about business problems and their solutions.

3 Credits | 8 Weeks Course

MBA 630

Managerial Accounting

This course provides students with an introduction to financial and managerial accounting. Topics covered include financial statements, financial analysis of those statements, cost accounting, and accounting’s role in managerial decision-making.

3 Credits | 8 Weeks Course

MBA 625

Strategic Marketing

Overview of marketing or marketing management with an emphasis placed on enabling the marketing manager to create strategies that “fit” the product/service to the organization’s distinctive competencies and its target market. Development of decision-making skills in marketing and provides an overview of the strategic marketing management process. Different methods are used to address and exemplify the many issues and problems that are involved in creating and implementing the marketing strategy.

3 Credits | 8 Weeks Course

MBA 620

Human Resources Management

Properly managing human resources should be a critical part of any organization’s overall strategy for success. This course will provide the student with a comprehensive introduction to Human Resource Management (HRM) by exploring today’s Human Resource (HR) environment including current trends in HRM. The course examines the principles of employee recruitment and selection, job design and job analysis, employment law, employee compensation, training and development, and safety and health.

3 Credits | 8 Weeks Course

MBA 615

Business Research Methods

Business Research Methods introduces students to the nature, scope, and significance of research and research methodologies. Additionally, the course studies primary and secondary research methods with applications to specific problems, using qualitative and quantitative designs for individual investigation on current problems within a student's area of interest. Students will complete an individual research proposal based on a business topic of interest, using the course’s textbooks and selected scholarly and peer reviewed sources.

3 Credits | 8 Weeks Course

MBA 610

Managerial Ethics

This course uses the global business context to introduce students to important legal, ethical and cultural challenges they will face as business leaders. Cases and materials will address how business leaders, constrained by law and motivated to act responsibly in a global context, should analyze relevant variables to make wise decisions. Topics will include an introduction to the basic theoretical frameworks used in the analysis of ethical issues, such as right-based, consequentialist-based, and virtue-based reasoning, and conflicting interpretations of corporate responsibility.

3 Credits | 8 Weeks Course

MBA 605

Leadership Strategy & Management 

In this course you will learn about organizational leadership, individual decision making, group decision making, and managing motivation. The objectives are to understand why and how leadership skills are so critical to organizational success and learn the foundations of effective leadership skills.

3 Credits | 8 Weeks Course

MBA 600

Managing Multicultural Organizations

This course focuses on the complex dynamics of ethnic, racial, gender, and other diversity in organizations as seen from the vantage points of social science and organizational studies. We will adopt multiple levels of analysis to critically explore the current state of theory, research and application regarding the role and treatment of differences and the creation of inclusion in the workplace.

3 Credits | 8 Weeks Course

MAR 401

Integrated Marketing Communication

This course provides the student with the necessary knowledge to design a strategic market plan in an integrated way. To this end, it focuses on the importance of a strategic planning process for communication, in a way that allows it to be effective at the time of its execution, regardless of how and when the message is disseminated while maintaining the consistency of the image and perception.

3 Credits | 8 Weeks Course

MAR 302

Social Media Marketing Campaigns

This course will develop the students' ability to effectively and successfully create and implement a social media marketing campaign as well as evaluate and measure its success. the developed skills will be focused on creating, applying and integrating the appropriate social media tools to meet the marketing objectives of the organization. The course will address key elements such as, audience, campaign objectives strategic plan, tactics, tools, and metrics to measure the campaign success.

Requisite COM 203

3 Credits | 8 Weeks Course

MAR 301

Social Media Marketing Strategies

This course explores social media strategies facilitated by Internet, digital, and mobile technologies and platforms, and how to integrate them into existing marketing plans; systematically evaluate new technologies and delivery platforms to determine an optimal marketing mix, given objectives and available resources. The purpose of this course is that students gain the ability to plan and execute a cost-effective, strategic marketing program that includes new media integrated with conventional marketing approaches.

3 Credits | 8 Weeks Course

MAR 201

Principles of Marketing

This course will introduce students in the fundamental concepts and elements involved in the marketing process: product, price, promotion and distribution as well as planning, research and organization required to implement marketing techniques and strategies. In this course, the managerial, economic, social and legal implication of marketing activities, policies and strategies will be studied.

3 Credits | 8 Weeks Course

COM 412

Multimedia Reporting Capstone

This course has the intend to provide the students with the opportunity to bring closure to the program and apply and integrate the knowledge and skills they have acquired by researching and create multimedia news and feature articles that incorporate hypertext, graphics, photographic, audio and video elements.

3 Credits | 8 Weeks Course

COM 411

Spec Topics in Mass Communication

In this course, the different types of segmentation of information will be studied according to the level of complexity of the subject. The student will learn to identify strategies for appropriately communicating specific subjects. In addition, it will analyze the laws that regulate or not, the transmission of information of specific subjects.

3 Credits | 8 Weeks Course

COM 410

Media Ethics

This course will examine the philosophical foundations of ethics that influence the mass communication process. It will discuss professional codes, organizational values, social and ethical problems or dilemmas that arise in the process of the professional exercise of the social communicator.

3 Credits | 8 Weeks Course

COM 409

Communication Process

This course provides students with a vision of human communication as a dynamic, broad, complex, and multidimensional process. Among the topics to be addressed are: the elements of communication, sender, receiver, code, message, channel and context; the different styles of communication, as well as the study of the different theories of communication.

3 Credits | 8 Weeks Course

COM 406

Sports Writing

This course examines the methodological foundations that underpin the process of research and writing sports news for radio and television. Students will be able to write featured articles and columns of opinion focused on local, state and national sports.

Requirement COM 304

3 Credits | 8 Weeks Course

COM 404

Mass Communication Research

This course focuses on the concepts, methods of research applied to the specific context of the media. The topics to be studied include qualitative research, content analysis, survey research, quantitative and experimental research. The course explores different ways of collection, analysis and interpretation of data, as well as the tools to make a critical analysis of the results obtained in the research process.

3 Credits | 8 Weeks Course