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SEPTEMBER 3RD

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Program Description

The Bachelor’s Degree in Business Administration (B.B.A.) offers a core business curriculum infused with the application of ethics and corporate social responsibility principles in a technologically savvy environment. Graduates from this program acquire the necessary skills to solve interesting and challenging issues involving the creation and exchange of goods and services, the management and development of personnel, and the efficient and socially responsible use of resources.

Our goal is to produce highly versatile, receptive and knowledgeable graduates who have mastered the fundamentals of business and have a steady command of the world’s dynamic economy. URBE’s Professional BBA qualifies you for challenging careers in a wide variety of fields, many of which are management positions.

How you will learn

This program prepares students to show proficiency in the knowledge of concepts and theories related to operation management, organizational behavior, business law, marketing, international business, accounting, financial, information technology, ethics, and social responsibility.

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Application Fee

US $100.00 (One time only).
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Program Credit Hours

120 credit hours (Total).
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Total per Semester

US $3,000.00
(Full-Time Enrollment)
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Total per Credit Hours

US $3,000.00 / 12 Credits
=US $250.00

What you’ll learn

URBE University’s BBA Program develops strategic business leaders by offering superior, ample education in several business disciplines. Additionally, the BBA Program assimilates theory and practice by choosing faculty members who are leaders in their community and professionals in their field with professional experience and academic achievement.

GENERAL EDUCATION36 CREDIT HOURS
Art History
ARH 250
3
College Composition I
ENC 120
3
College Composition II
ENC 121
3
Environmental Science
ENV 301
3
World Geography
GEO 300
3
College Math I
MAC 105
3
College Math II
MAC 114
3
Critical Thinking
PHI 410
3
Psychology
PSY 201
3
Sociology
SOC 201
3
Oral Communication
SPC 360
3
Applied Statistics
STA 340
3

Job opportunities

According to the Bureau of Labor Statistics, the job growth for general and operations managers is projected to be 9 percent between 2016 and 2026. An BBA can help prepare you to be a:

  • Business manager
  • General manager (GM)
  • Operations manager
  • Store manager

Networking opportunities

Take advantage to the powerful networking tools through our URBE career services platform. You can get personal career coaching, search and apply for jobs, or make your resumé visible to employers.

9% Increment

Projected Job Growth

According to Bureau of Labor Statistics (2016-2026).
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What makes us different?

When you choose our BBA program, you will be able to:

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Specialize your BBA

The BBA features a certificate options, which gives you the ability to specialize your degree program.
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On your own schedule

Designed to fit into the lives of busy working adults, our BBA program can be completed in short, manageable 8-week courses.
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Face to Face Classes

You can have a better interaction with your instructors, meet your peers and acccess to on-campus resources.

MAR 401

Integrated Marketing Communication

This course provides the student with the necessary knowledge to design a strategic market plan in an integrated way. To this end, it focuses on the importance of a strategic planning process for communication, in a way that allows it to be effective at the time of its execution, regardless of how and when the message is disseminated while maintaining the consistency of the image and perception.

3 Credits | 8 Weeks Course

MAR 302

Social Media Marketing Campaigns

This course will develop the students' ability to effectively and successfully create and implement a social media marketing campaign as well as evaluate and measure its success. the developed skills will be focused on creating, applying and integrating the appropriate social media tools to meet the marketing objectives of the organization. The course will address key elements such as, audience, campaign objectives strategic plan, tactics, tools, and metrics to measure the campaign success.

Requisite COM 203

3 Credits | 8 Weeks Course

MAR 301

Social Media Marketing Strategies

This course explores social media strategies facilitated by Internet, digital, and mobile technologies and platforms, and how to integrate them into existing marketing plans; systematically evaluate new technologies and delivery platforms to determine an optimal marketing mix, given objectives and available resources. The purpose of this course is that students gain the ability to plan and execute a cost-effective, strategic marketing program that includes new media integrated with conventional marketing approaches.

3 Credits | 8 Weeks Course

MAR 201

Principles of Marketing

This course will introduce students in the fundamental concepts and elements involved in the marketing process: product, price, promotion and distribution as well as planning, research and organization required to implement marketing techniques and strategies. In this course, the managerial, economic, social and legal implication of marketing activities, policies and strategies will be studied.

3 Credits | 8 Weeks Course

COM 412

Multimedia Reporting Capstone

This course has the intend to provide the students with the opportunity to bring closure to the program and apply and integrate the knowledge and skills they have acquired by researching and create multimedia news and feature articles that incorporate hypertext, graphics, photographic, audio and video elements.

3 Credits | 8 Weeks Course

COM 411

Spec Topics in Mass Communication

In this course, the different types of segmentation of information will be studied according to the level of complexity of the subject. The student will learn to identify strategies for appropriately communicating specific subjects. In addition, it will analyze the laws that regulate or not, the transmission of information of specific subjects.

3 Credits | 8 Weeks Course

COM 410

Media Ethics

This course will examine the philosophical foundations of ethics that influence the mass communication process. It will discuss professional codes, organizational values, social and ethical problems or dilemmas that arise in the process of the professional exercise of the social communicator.

3 Credits | 8 Weeks Course

COM 409

Communication Process

This course provides students with a vision of human communication as a dynamic, broad, complex, and multidimensional process. Among the topics to be addressed are: the elements of communication, sender, receiver, code, message, channel and context; the different styles of communication, as well as the study of the different theories of communication.

3 Credits | 8 Weeks Course

COM 406

Sports Writing

This course examines the methodological foundations that underpin the process of research and writing sports news for radio and television. Students will be able to write featured articles and columns of opinion focused on local, state and national sports.

Requirement COM 304

3 Credits | 8 Weeks Course

COM 404

Mass Communication Research

This course focuses on the concepts, methods of research applied to the specific context of the media. The topics to be studied include qualitative research, content analysis, survey research, quantitative and experimental research. The course explores different ways of collection, analysis and interpretation of data, as well as the tools to make a critical analysis of the results obtained in the research process.

3 Credits | 8 Weeks Course

COM 403

Mass Media and Society

This course focuses on the analysis of problems related to the impact of the mass media in today's society characterized by the accelerated development of information and communication technologies. It analyzes its influence, its role in the creation of trends and patterns as well as the effects of the immediate access to the news in a globalized environment.

3 Credits | 8 Weeks Course

COM 402

News Reporting

This course will allow students to learn about the different methods, techniques and technological resources available to cover news that happen in their immediate context. Also, the student will learn how to use news gathering, direct observation and participant techniques. In addition, it will implement methods of using survey research data and official records.

3 Credits | 8 Weeks Course

COM 307

Magazine Publishing

This course examines the principles, practices, problems and current trends in magazine publishing by analyzing the entire creation and production process of periodical publications. Special emphasis is placed on the layout factors and the importance of the analysis that the target market has on the final product.

3 Credits | 8 Weeks Course

COM 306

News Editing

The objective of this course is to develop student practical skills in mastery of the different techniques of news editing that will be published or sent to the public in masses. In addition, they will know the appropriate techniques to take care of the form and the content of the news.

3 Credits | 8 Weeks Course

COM 305

Public Relation Writing

The students of this course will learn how to compose, edit and produce multimedia material for different types of audience. In addition, they will know the techniques of drafting of publicity texts, argumentation and analysis, as well as, to value the work of the public relations.

Requisite COM 202

3 Credits | 8 Weeks Course

COM 304

Feature Writing

This course provides students with the different feature writing techniques along with the tools for researching and writing journalistic articles for publication in newspapers, magazines, and other media. The course examines research techniques that writers use for gathering information, to develop and organize ideas for feature stories as well as to adapt writing to specific audiences.

Requisite COM 202

3 Credits | 8 Weeks Course

COM 303

Media Criticism

The students of this course will know the theoretical foundations used in the exercise of media criticism in the different types of audience. In addition, they will learn to differentiate the fundamentals and techniques of consumer, social and academic sector criticism.

3 Credits | 8 Weeks Course

COM 302

Media Law

This course provides fundamental knowledge about Media Laws and how they affect the rights and duties of the press, including electronic media. Special attention is given to the First Amendment, the topics of defamation and invasion of privacy, freedom of information, copyright. Legal considerations in reporting on judicial and governmental activities are also discussed.

3 Credits | 8 Weeks Course

COM 301

Digital Publishing

The students of this course will know the information technologies used for the creation of publications in digital media. In addition, they will know the techniques that can be applied for the design of interactive advertising content, recognize the applications used today and specialized software in the advertising area.

3 Credits | 8 Weeks Course

COM 204

Advertising Copywriting

This course provides students the tools and marketing techniques for persuasive writing. The objective of this writing is to create messages for various media, including print, broadcast, direct mail, and new media, that induce the recipient of the message to take a determined action, by using psychological resources.

Requisite COM 202

3 Credits | 8 Weeks Course

COM 203

Advertising Media Planning

The purpose of this course is to provide students with theoreticalpractical learning experiences that allow them to develop a media plan through the design of objectives, strategy planning, use of print media, audiovisual and social media.

3 Credits | 8 Weeks Course

COM 202

Writing for Media

This course facilitates students the acquisition of the skills needed to write correctly and prepare original texts for the media. It also provides the knowledge of the different discursive communication strategies in the field of Journalism, Audiovisual Communication, Digital Communication, Advertising and Institutional Communication.

3 Credits | 8 Weeks Course

COM 105

Social Media and Strategic Communication

This course provides students with theoretical foundations of the process of evolution of mass communication, the different communication models, strategies implemented and technological innovations that impact in the advertising and public relations.

3 Credits | 8 Weeks Course

COM 104

Principles of Strategic Public Relation and Integrated Communication

This course empowers students to develop strategic public relations plans that allow the building of links between organizations and their audiences. To do this, it facilitates the theoretical knowledge of Public Relations as a strategic discipline, forming a social communicator specialized in the design of public relations actions programs that knows the process of Advertising and has the capacity to conceptualize and create persuasive messages.

Requisite COM 102

3 Credits | 8 Weeks Course

COM 103

Principles of Advertising

The objective of this course is to facilitate the learn the theoretical foundations that support current advertising practices, their economic impact on global markets, current and future trends as a result of globalization and the development of information technologies.

3 Credits | 8 Weeks Course

COM 102

Introduction to Mass Communication

This is a course that provides information on the fundamentals, main theories and structures of mass communication media, as well as on professional careers in the media

3 Credits | 8 Weeks Course

COM 100

Using information effectively in Mass Communication

This course facilitates students the learning of techniques used today to be effective when to convey a message through the mass media. The student will learn to identify and analyze the context, the situation and its interlocutor, with the purpose to practice the style of communication and attitude that best adapt to the achievement of its objectives.

3 Credits | 8 Weeks Course

ETH 340

Ethics and Social Responsibility

This course provides a current perspective on the ethical behavior of organizations and how they intervene the immediate reality through the development of proposals based on principles of social responsibility. This knowledge provides the tools to intervene positively and consciously in individuals, organizations and the community both locally and globally

3 Credits | 8 Weeks Course

QMB 400

Quantitative Business Research

This course provides students methodological knowledge to conduct business research applied through the use of descriptive and inferential statistics. Students will learn to analyze the information obtained in a research work, in order to make decisions and interpret statistical results in business.

Requisite STA 340.

3 Credits | 8 Weeks Course

MAN 450

Capstone

The course provides students with the opportunity to integrate and apply learning from their professional programs of study in a comprehensive manner. Students will also assess the impact of their educational experiences on their ethical perspectives and critical thinking skills. Students will reflect on and evaluate their personal and professional growth, the benefits of lifelong learning, and the impact of these elements on their future.

3 Credits | 8 Weeks Course

MAR 400

Marketing

This course will introduce students in the fundamental concepts and elements involved in the marketing process: product, price, promotion and distribution as well as planning, research and organization required to implement marketing techniques and strategies. In this course, the managerial, economic, social and legal implication of marketing activities, policies and strategies will be studied.

3 Credits | 8 Weeks Course

MAN 440

Strategic Management

The course is intended to provide the students with a modern and pragmatic approach that will guide the formulation and implementation of corporate, business, and functional strategies. It emphasizes the importance of the permanent analysis of the external and internal factors that have an impact on the operations of the company and with the future of the current decisions in the framework of the strategic management. It covers a number of important management topics, including the context of strategy, leadership, managerial uses of structure and design, and performance.

3 Credits | 8 Weeks Course

MAN 420

Global Business Strategies

The students of this course will learn to perform a comprehensive analysis of the global business system and how to develop strategic plans that allow them to implement international trade management and invest in different types of markets. They will also learn to identify the legal and cultural foundations that influence the exercise of multinational companies and future trends.

Requisite MAN 301

3 Credits | 8 Weeks Course

MAN 419

Project Management

This course provides the basic elements of project management. The aspects to be developed include planning techniques, monitoring, control and evaluation of the project, as well as the selection of the staff and computer tools available for project management. It includes the themes of the life cycles of the project and the environment in which it is developed.

Requisite MAN 319

3 Credits | 8 Weeks Course

MAN 415

Administration and Supervision

In this course students learn to identify the methods, phases and techniques of the process of administrative supervision. They will also know the importance of working as a team, exercising positive leadership and effective communication in order to achieve administrative supervision aimed at innovation and constant learning.

Requisite MAN 330

3 Credits | 8 Weeks Course

MAN 410

Integrated Business Topics

This course provides students with learning experiences that allow them to strategically analyze the administrative structure of similar businesses to identify best practices and implement them in their business model. In this sense, students can develop skills that allow them to define organizational objectives, development policies, strategic plans, resource allocation, process evaluation and strategic innovation to be competitive and sustainable over time.

3 Credits | 8 Weeks Course

MAN 350

Human Resources Management

This course deals with the management of human resources as a set of organizational processes aimed at maximizing both the performance of the organization and the satisfaction of its members. Specifically, it addresses the recruitment and selection of employees taking into account the psychosocial nature of the process, which includes job analysis and the identification of competencies, recruitment of candidates, evaluation and decisionmaking. The course also addresses the issue of performance evaluation and the training of personnel as tools to improve their skills.

Requisite MAN 330

3 Credits | 8 Weeks Course

MAN 330

Organizational Development

This course provides students with the theoretical and practical fundamentals of the change management process in a planned and systematic manner, considering employees' attitudes, beliefs and values. This knowledge allows them to identify strategies for the creation and implementation of formation programs for employees, in order to develop their talent and be more competitive assuming the change process as a business opportunity.

3 Credits | 8 Weeks Course

MAN 319

Operations Management

This course facilitates in the students the knowledge related to the Operations Management in attention to the processes that comprise it and the results obtained, supported by a practical theoretical methodology that allows them to implement it in real business environments. The course is based on identifying operations strategies, process flow, optimization of the value chain, quality of service, process improvement and project management with low impact of environmental impact.

Requisite MAN 317

3 Credits | 8 Weeks Course

MAN 317

Principles of Management

This course provides students with the fundamentals of business both with a theoretical and practical point of view. The course emphasizes the importance of the elaboration of the business plan and provide the information that allows the professional to analyze the markets, identify business opportunities as well as the variables of businesses in a framework of globalization considered the social responsibility of businesses in current times.

3 Credits | 8 Weeks Course

MAN 315

Business Ethics

The students of this course will deepen the knowledge of theories that support philosophical, ethical and moral principles and their impact on organizational behavior, how to face ethical problems and act accordingly. In addition, they will be able to identify and evaluate the set of values, norms, codes and principles that shape the behavior of people in the organization and their impact on the process of generating an optimal work environment, making decisions, solving problems and interacting with their clients and the sociocultural context.

3 Credits | 8 Weeks Course

MAN 312

Organizational Behavior

This course will enable students for understanding how personality and perception influence behavior in organizations as well as how apply this knowledge in effective work design to enhancing work performance in organizations. The topics to be studied include theories and concepts of decision making and problem solving, motivation and leadership, goal setting, feedback, and conflict management, to develop strategies for improving work performance, organizational communication and effective teamwork.

3 Credits | 8 Weeks Course

MAN 310

Quality Management

This course provides students with the opportunity to broaden their knowledge in management theories that support quality principles, as well as their impact on the organization, management, control and evaluation processes according to current trends. The students of this course will develop practical skills to design management planning considering the processes, available resources, organizational structure and standards worldwide.

3 Credits | 8 Weeks Course

MAN 301

International Business

The purpose of this course is to facilitate students the knowledge about international financial system, including management of international operations, international marketing, trade, and international accounting. Among other topics studied in this course are the economic theories that support the international business operations, business strategies and alliances, as well as globalization, country differences, foreign exchange market, exporting, importing and countertrade.

3 Credits | 8 Weeks Course

ISM 310

Management Information Systems

This course provides the student with a vision of the strategic role of information in a modern organization. For this, the concept of management information system is defined and an analysis of its components, resources and activities is made. The student acquires skills in the use and harnessing of different management information systems for decision making, planning, organization, management and control. The different types of management systems, including knowledge management, are presented, and case studies of small business applications are carried out.

Requisite CAP 330

3 Credits | 8 Weeks Course

FIN 390

Finance for Business

This course provides the student with a knowledge of the financial management process of business, the behavior of financial markets and the tools, techniques and methodologies currently used for decision making. In this sense, the knowledge of the types of financial planning, working capital management, capital budgeting, long-term financing and international finance is deepened.

Requisite ACG 001

3 Credits | 8 Weeks Course

FIN 215

Corporate Finance

This course is designed to prepare students on the use and application of fundamental concepts of managerial finance and on decision making for a business from a corporate finance point of view. The course focuses on financial management, financial statements analysis and the time value of money. Among other topics studied during this class are debt valuation, interest’s rates, capital market theory, asset pricing, long term financing, working capital management, financial policies and capital budgeting techniques.

Requisite ACG 002

3 Credits | 8 Weeks Course

ECO 424

Cost Analysis

This course provides students with the theoretical aspects and tools necessary to perform the analysis, evaluation and application of strategies in the management of the costs involved in the direction of the company's operations. Topics to be addressed include evaluating and implementing effective cost control strategies, comprehensive management of company costs, effective tracking of production costs and services. Likewise, the student will learn how to use cost analysis as a tool for making business decisions.

Requisite ACG 002

3 Credits | 8 Weeks Course

ECO 380

Principles of Microeconomics

This course provides students with the basic theories, concepts, terminology, and uses of microeconomics. Students learn practical applications for microeconomics in their personal and professional lives through assimilation of fundamental concepts and analysis of actual economic events.

Requisite ECO 360

3 Credits | 8 Weeks Course

ECO 360

Principles of Macroeconomics

This course focuses on the understanding of macroeconomic phenomena, their causes, their effects and the economic policymaking alternatives embedded in the phenomenon of globalization. The topics to be developed include the definition of the main macroeconomic magnitudes and their measurement, in addition to the concepts of aggregate expenditure, asset market, macroeconomic equilibrium and the labor market.

3 Credits | 8 Weeks Course

CAP 330

Computer Applications and Systems

This course provides an overview of Business Information Systems. Students learn to apply Microsoft® Office tools including word processing, spreadsheet, database, and presentation software to accomplish business objectives. Other topics include uses of application software and the Internet for effective problem solving, exploration of relevant emerging technologies, and how information is used across different industries.

3 Credits | 8 Weeks Course

BUL 370

Business Law

This course introduces students to business and its legal environment. Among the topics of the course are the review of the U.S. legal system, common law, organizational structures, and the regulatory environment pertinent to business, as labor law and international law. The course also provides information about some legal papers and entities, such as, contracts, business associations as agencies, partnerships and corporations, wills, estates, and trusts.

3 Credits | 8 Weeks Course

ACG 451

Accounting Information Systems

This course provides the student with the tools to know and use the most common Computerized Systems in Accounting. The aspects developed in the course are: the type of information that is stored, the forms of compilation and the reports produced by these systems, as well as the interrelation between the different systems. Similarly, practical activities are carried out and emphasis is placed on the use of technology and advances in resources available on the Internet or for working the cloud.

3 Credits | 8 Weeks Course

ACG 002

Managerial Accounting

This course introduces students to business and its legal environment. Among the topics of the course are the review of the U.S. legal system, common law, organizational structures, and the regulatory environment pertinent to business, as labor law and international law. The course also provides information about some legal papers and entities, such as, contracts, business associations as agencies, partnerships and corporations, wills, estates, and trusts.

Requisite ACG01

3 Credits | 8 Weeks Course

ACG 001

Principles of Accounting

In this introductory course, the students will be acquainted with and the basic concepts and procedures to record, understand and review financial transactions. The topics that will be studied include financial statements, information system, accrual accounting, sales and receivables, liabilities payrolls, investments, and operating assets.

3 Credits | 8 Weeks Course

STA 340

Applied Statistics

This course includes the following topics: Data, absolute and relative frequency and Graphic representations. Measures of central tendency, measures of position and dispersion. Linear correlation. Elements of inferential statistics. Parameter estimation and hypothesis testing. Use of computing tools to address statistics problems.

3 Credits | 8 Weeks Course

SPC 360

Oral Communication

This course allows the student to develop verbal and corporal communication skills that are used in the professional context in which they develop. Students will learn how to master techniques for improving speech, posture when speaking, projecting a professional body image and expressing their ideas with clarity and eloquence.

3 Credits | 8 Weeks Course

SOC 201

Sociology

The purpose of this course is allowing students to understand their role in society and making them capable of interpreting the social behavior. This course provides students with a basic understanding of how the society and working groups function.

3 Credits | 8 Weeks Course